Whether in a creative or service agency, the brief is the decisive starting point for any project. This process is much more than a simple information exchange because it goes beyond receiving client instructions to execute a task.
Thus, the brief can be considered the master key that unlocks the start of a project, as well as creativity and strategy in a consulting firm. Essentially, this is the moment where the work to be done takes shape.
It is expected that the objectives and messages to be conveyed in the brief are clear. When done correctly, a good briefing not only provides data and goals but also inspires.
Since it's one of the most important processes in the client relationship, it's essential to have the best possible control, especially since different teams are usually involved, leading to various perspectives and interpretations on the same topic. Skills Workflow allows this stage to be standardized and the information to be centralized in one place, making it accessible to everyone. It even allows for the visualization of the client's Digital Asset Manager (DAM) to have better references and details.
At this stage, it is also important to keep a good track of progress since improper monitoring can result in delays or even impact the final result. Skills Workflow also makes it possible to concentrate all client information in one place, so everyone involved is aware of the document's status and the progress of this critical phase. Within the platform, notifications are generated automatically, providing visibility of updates to all stakeholders, whether the brief is complete or notifying the key contributor at the right time.
Users will have an accurate report of who has contributed, how many revisions have been made, and the approval status, all done automatically.
To pave the way for memorable and effective campaigns and projects, it's important to start the brief on the right foot.
